Creator Clip Rights Intake Checklist
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A pre-signing and pre-logging checklist that confirms every permission a creator clip needs before it goes into your library or your ads.

[ ] Confirm in the brief which channels the clip is for: organic social, paid ads, website, email, retail partners, or all of them.
[ ] State the intended usage period in the brief, including any separate paid amplification window, so the fee reflects it.
[ ] Decide whether you need exclusivity in a product category and for how long; do not ask for it by default.
[ ] Ask whether anyone besides the creator will appear on camera and whether each of them will sign a release.
[ ] Tell the creator which music sources are acceptable and that trending audio without a commercial license is not.
[ ] Agree on whether you can edit, cut, caption, or combine the clip with other footage.
[ ] Check that the grant clause names the channels, media, and territory you actually plan to use.
[ ] Check that the term has a clear start trigger (delivery, approval, or first publish) and an end date you can calculate.
[ ] Confirm whether the license is exclusive or non-exclusive and what the creator may still do with the clip.
[ ] Look for the creator's warranty that the content is original, releases are in hand, and music is licensed.
[ ] Look for any renewal option, its price, and the notice period for exercising it.
[ ] Confirm whether whitelisting or running ads from the creator's own handle is included or priced separately.
[ ] Confirm you have a signed copy, not a DM, a voice note, or an emoji reply, and save it where the team can find it.
[ ] Assign a unique asset ID to each deliverable and keep it in the file name of the clip itself.
[ ] Record the creator's legal name, handle, and a working contact for renewals.
[ ] Record the license start date, end date, permitted channels, territory, and exclusivity as separate fields, not as one note.
[ ] Record the fee paid and the quoted renewal or buyout price, if you have one.
[ ] Attach or link the signed agreement to the asset record so proof is one click away.
[ ] Name an owner for the clip who will be reminded 30, 60, and 90 days before the end date.
[ ] Match the placement you are about to make against the permitted channels field, not your memory of the deal.
[ ] Check the end date against how long the placement is likely to stay live; evergreen pages and email templates outlast most terms.
[ ] Add the required sponsorship disclosure if the clip runs as an ad or a paid partnership.
[ ] Note where the clip went live so it can be found and pulled when the term ends.